Planning an event, whether it be a trade show, a fair, or another large-scale event, requires a tremendous amount of organization. The sheer logistics of planning and hosting an event is overwhelming, leaving event planners little time to consider marketing strategies, negotiate marketing channels, and plan the launch of marketing. Yet without effective marketing to get people to attend your event, your efforts will be in vain. You need an effective partner to reduce your stress and create marketing success.

EyeMark Media is a team of media planning and buying specialists who can help you market your event effectively across all media channels, getting more people to your event and providing added value for your marketing dollars. We have the experience to know which media channels are the most effective for events, and have the relationships on the ground with local media platforms to help you get the most value for your marketing dollars.

Custom Marketing Plans for Your Event
When you choose EyeMark Media for your marketing team, we will create an effective media plan designed to add value for each dollar you spend on marketing. This plan may include:

  • Trade Partner Negotiations – We partner with local media channels to negotiate trade partnerships. For example, we may pay for advertising with free event tickets, helping increase the reach of your marketing efforts.
  • Contest and Giveaways – Contests and giveaways are a great way to create buzz about your event, and we know how to leverage your marketing dollars and free show tickets to encourage marketing channels to host these.
  • Media Days – We invite your local media vendors for a one-day event, giving them the chance to pitch why they should get in on the media buy for your event. These competitive events encourage marketers to deliver creative marketing options. In other words, we get the media channels to do the creative work on your behalf!
  • Spend Level Recommendations – If you feel unsure about where you should spend your marketing dollars for the most effectiveness, we can help. We know what works, and what doesn’t, and will help guide you toward the most effective marketing channels for your event type and your local market.

Throughout this process, you work with one point of contact that manages all of your media avenues.

We have created a turnkey system for marketing events that has proven time and again to be effective. If you are looking for an expert to partner with to streamline your marketing and improve its effectiveness, reach out to the media planning and buying team at EyeMark Media today.

Effective Marketing for Events of All Types
At EyeMark Media, we are the marketing partner event planners trust to provide help with the marketing process and generate a higher return for the money spent. We provide help while keeping you in control of the marketing decisions for your event. We have helped a wide range of event types, including these events:

  • Charlotte Gun & Knife Show
  • Dixie Gun & Knife Show – Raleigh
  • Southern Christmas Show – Charlotte
  • Southern Spring Home & Garden Show – Charlotte
  • Southern ideal Home Show – Charlotte
  • Charlotte Fair
  • Charlotte Fall Fair
  • Greater Atlanta Fair
  • NCRVDA Greensboro RV Show
  • NCRVDA Raleigh RV Show
  • NCRVDA Charlotte RV Show
  • EMS Today – Charlotte and National Harbor, Maryland
  • Southern Home & Garden Show – Greenville, SC
  • Parade of Homes – Greenville, SC
  • Greater Charlotte Home + Landscape Show – Concord, NC
  • HydroVision International – Charlotte and Portland

From gun shows to RV shows to fairs, we have helped multiple events with their marketing efforts. Are you ready for the same help? Reach out to EyeMark Media today, and learn just how effective and minimally stressful marketing for events can be with the right marketing partner.