Anything Good on Television?
Broadcast TV is a Major Player in Your Campaign – Did you know? The first ad was broadcast on NBC for Bulova Watch Company before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. Since then, memorable advertising has been tugging at our emotions, making a statement or making history.
Why Must See TV is a Must for Your Campaign
- Compelling video and audio makes an impression on viewers
- National audience reach like no other media
- The benefit of a large local audience reach
- Your creative will be shown alone and stand out
- Your demo can be chosen through channel & interest placement
- Most popular source of immediate news
- TV is extremely impactful through audio and video
- Color, sound, digital can all be top quality
Why You Might Turn the Channel
- Your creative could have a short shelf life
- TV can deliver a long lead time
- Details of your message can be lost or not clear
- The cost for quality TV advertising can be large
- 4 words – The invention of the DVR
Listening to the Radio
Why You Should Turn up the Volume on Broadcast Radio – Did you know? Radio advertising started in 1922 in NY City. By 1930, 90% of all radio stations were advertising and fully supporting themselves.
Cost Effective CPM
- Radio partners well with other Mediums
- You can target your demo extremely well
- Radio is flexible and can change often
- Radio allows you to cover the entire DMA
- There is a very short lead time to start
- Production costs can be very low or sometimes included
- Radio targets the listener inside and outside the home
- Listeners are very loyal to their station & DJ
- Radio reaches mobile listeners in their car when decisions are made
- Your radio message can be tailored & personal
- Your message can stand out
- Radio is a prime source of local news & happenings
How Radio Could Cause Static in Your Campaign
- Radio has a very short retention rate
- No graphics or video can confuse your message
- The creative cannot be detailed