To Send an Email Blast or Not, that is the Question…
Email Can Add That Needed POP to Your Campaign – Did you know? 75% of all internet traffic is emails going back and forth. Over 600 million people use email Internationally.
Why You Would Hit the Send Button on Email Marketing
- Email is extremely targeted to your direct client
- Email is cost effective and relatively cheap to use
- Your audience will be more receptive to editorial materials
- Your Message can be extremely complex, including details & offers
- The Forward and Send buttons are your friends
- Emails can be saved, reread and used as reference
The Delete Button May Be Best for You
- Emails are easy to delete, especially without even being opened
- The credibility of your campaign may be effected by emails abuse, over use and Spam reputation
- It’s hard if not impossible to geographically target using email